The trendy frozen dessert

We've taken a closer look at culinary trends in France in 2023, and it's clear that sushi and ramen have already captured the hearts of the French... 
However, a delicious Japanese dessert is taking the culinary scene by storm, and we're talking, of course, about iced mochi! 

Well-known to American, Asian and African consumers, iced mochi are gaining increasing popularity in France. Teenagers no longer look at a simple scoop of ice cream in the same way. Thanks to platforms like Tiktok, interest in this gourmet half-sphere is growing all the time!

It's true that this delicacy is nothing new, (to find out more about the history of mochi, click here), nevertheless, it is experiencing a relatively recent rise in popularity in Europe. The French are increasingly intrigued by this Japanese sweet and seem to be won over by its unique texture and delicate flavours.

Ice cream mochi promises to become a must-have sweet treat, bringing an exotic and refreshing touch to the world of gastronomy. 

Mochi or the ultimate must-have? 

Today, Tiktok is the real springboard for mochi, reaching a minimum of 50 million shares. This vitality has given rise to numerous brands of mochi, offering consumers a wide choice of characteristics: a thicker or thinner paste, a lighter or lighter cream... there's something for everyone!

On the platform, numerous videos show consumers discovering mochi for the first time. The current trend is to rate the taste of different flavours. This evaluation is becoming a real craze. 

It's clear that iced mochi is rapidly gaining in popularity, gradually making its way into consumer habits. With this meteoric rise, it's clear that this trend won't be dying out any time soon. 
Iced mochi has become a permanent fixture on the gourmet scene, a delicious discovery for lovers of sweet treats.  

Le Mochi Glacé

The trendy dessert